A floral designer creates attractive arrangements of fresh and artificial flowers, foliage, and decorations. They need an artistic eye, good customer service skills, and knowledge of plants and flowers. They work for florists or start their own business after gaining experience. A high school diploma is the minimum requirement, and on-the-job training is essential.
A floral designer is a person who arranges fresh flowers, artificial flowers, leaves and decorations in a creative and attractive way. Arrangements can be as small and delicate as bodices or large, dramatic designs created for weddings or funerals. Designs are sometimes produced following a standard template, but are often the result of the designer’s original creation. A floral designer also builds terrariums and potted houseplants using unique containers and innovative techniques.
A highly trained artistic eye and the ability to turn flower and foliage-based visions into reality are often requirements for being a successful floral designer. Equally important is the ability to listen carefully to customers’ wishes and successfully incorporate their wishes into your displays. The job regularly requires tact and good customer service skills.
In addition to being a visionary, it is generally necessary for a floral designer to be highly educated about the plants, foliage and flowers they work with. He may need to know common and gender names to research their suitability for his purposes. In addition, he is often required to know seasonal availability, the freshness schedule, and how each variety should be stored for maximum longevity and beauty.
In addition to maintaining an inventory of adequate flowers and plants to serve their clients, a flower designer needs to maintain adequate levels of embellishments, ribbons, and items needed to properly build orders. Wire and wooden toothpicks are needed to arrange the flowers in a creative and dramatic way, and foam bases are sometimes needed to secure the arrangements in their containers.
A designer should also have a wide range of pots, vases and whims available to fulfill requests for special occasions such as birthdays, anniversaries, retirements and births. Distinctive decorations for annual holidays such as Valentine’s Day and Mother’s Day should also be kept on hand to meet the high demand for flowers on these occasions. Unique gift cards and complementary items such as candy or champagne are typically part of the floral designer’s offerings.
Floral designers are commonly employed by local or national florists. Small stores often have just one designer, while large companies that ship boxes all over the world have large teams of floral designers. Many stylists start their own florist business after gaining experience working for others.
The minimum educational requirement to be a floral designer is a high school diploma or equivalent. Completing high school classes in business and art is helpful. Adult and continuing education schools, as well as some junior colleges, offer courses in floral design. Most people in this position gain most of their knowledge through on-the-job training. To be considered a fully qualified designer, it typically takes around two years of full-time experience working for a reputable florist.
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