A photo fundraiser is an event where donors receive a short photo session and print in exchange for a monetary donation to a donation-dependent organization. It requires little upfront investment and allows for collecting donations in advance, but photographers may try to persuade donors to buy photo packages.
A photo fundraiser is an event where a church, sports team, charity, or other donation-dependent organization provides a photograph to a person in exchange for that person’s monetary donation. A photo fundraiser is usually organized in coordination with a photography studio, which provides a short photo session and a print for donors. A photo fundraiser requires little to no up-front investment by the fundraising team, allows fundraisers to collect donations in advance, and provides donors with a lasting keepsake. On the downside, photo fundraising photographers often try to persuade donors to buy photo packages.
Essentially, a photo fundraiser is an event that provides donors with a short photo session and print as an incentive to make a donation. It is coordinated by a donation-dependent organization in cooperation with a photographer or photography studio. Typically, the fundraising team collects donations and provides each donor with a certificate for a photo session. Depending on the terms of the fundraiser, donors can claim this certificate for a photo session with themselves, their families, their pets, etc. After the session, the photographer usually provides the donor with a complementary print.
There are a number of potential benefits inherent in a fundraising photo. First, because most participating photo studios provide their services for free or for a small percentage of the donation amount, fundraising teams can keep all or most of the funds they raise. Also, donations are usually taken in advance, which eliminates the need to track down donors later. Also, potential donors may be attracted by the idea that their donation provides them with a souvenir, rather than a transitory item like a coupon book or a candy bar.
One potential downside to photo fundraising is that after a photo shoot, participating photographers may try to pressure donors into purchasing a package rather than just accepting their complimentary print. After all, since photographers receive little to no compensation for participating in photo fundraising activities, they may see this strategy of “selling” donors as a way to reclaim some of their expenses. Fundraising teams that are concerned about this issue may want to find out in advance if future photography studios intend to try to sell packages to donors. They can also simply remind donors that they are not required to purchase anything when they collect their complimentary photo.
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