Google Co-op, now known as Google Custom Search, allows web developers to control internet searches by editing and ranking search engine queries and displaying specific information. It includes custom search engines, topics, and subscribed links, and can be used on websites and blogs. Implementing a custom search engine can benefit businesses by building branding and increasing conversion and retention rates. Autocompletes can make the experience easier for users, and the service provides valuable indexing functionality for website owners.
Google® Co-op is the former name of Google® Custom Search. It is a platform presented by Google® that gives web developers control over internet searches. Using a Google® Co-op search feature, web developers can edit and rank search engine queries and can display specific information during searches. There are three main components of a Google® Co-op: a custom search engine, topics and subscribed links.
Topics can be an integral part of a Google® Co-op. Topics can be viewed after a search has been performed and appear above Google® searches. The content of topics can be aggregated from various users who are knowledgeable in the area. Topics are useful for those users who want to quickly drill down and refine their search results so that something relevant to their query appears. For example, those looking for information on diseases can click on the “Health” topic provided.
Part of the Google® Co-op experience includes subscribed links. Subscribed links are part of the results that are fetched after a search engine has done its job. Some web results may offer visitors the option of subscribing to the result via a link. Subscriptions can be managed in a directory.
Google® Co-op can be lucrative for those looking to embed it on their websites. Website owners can make search engines work in conjunction with Google® AdSense and display relevant results alongside advertisements. These ads can lead to additional revenue for the website owner, who can profit from visitor clicks. The announcement feature is optional.
Implementing a custom search engine on a company’s official website can have many benefits for a business owner. Google® Co-op can give web developers control over queries and results, so business owners who incorporate CSEs can find they build branding and, as a result, can enjoy conversion and retention rates of the highest customers. For example, if results are returned against the background of the company logo, the company’s branding can be strengthened as a visitor searches for the desired information.
A Google® Co-op search function can be used on both websites and blogs. Implementing a feature like autocompletes, which display lists of queries as the user begins typing into the search field, can make the experience easier for those new to custom search engines. The service can provide valuable indexing functionality for website owners who want to index content quickly and efficiently. With the same control they provide to website owners and searchers, CSEs can work as a good solution for quick internet queries.
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