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Green business uses sustainable and eco-friendly practices, from organic products to energy-efficient buildings, to reduce environmental impact. It is profitable and ranges from large corporations to small local businesses, but beware of “greenwashing” companies that falsely advertise their environmental concern.
The term “green business” is used in discussions of business and business practices that are viewed as environmentally sound. In the early 21st century, many companies began to capitalize on the growing consumer desire for sustainable business by “greening” their practices to make them more environmentally friendly, and a number of entrepreneurs sometimes known as ecopreneurs started businesses with a green bent. Today, green business is an extremely profitable branch of the business world and is home to a variety of companies, from prestigious multinational corporations to small local businesses.
To be considered a green business, a business must use practices that are seen as sustainable and eco-friendly. These practices may include the use of organic and natural products in the construction of its factories, stricter emission protections and environmentally responsible sourcing of supplies. For example, an eco-clothing company would look for fair trade organic cotton to promote an environmentally friendly image, and might have a factory with a living roof or energy sourced from solar panels. Many green companies are also concerned about human and animal exploitation and try to create cruelty-free products and pay their workers well in addition to providing them with benefits.
The goal of a green company is to keep its environmental footprint small by reducing waste and reusing materials as much as possible. Many use innovative building techniques for their facilities, designed to promote energy efficiency, as well as environmentally friendly building materials such as panels made from recycled materials. These companies also encourage their employees to think about the environment when generating printed material and to think about new products.
A green company can sell all sorts of things. Many car manufacturers, for example, have green model factories and offices to convince their target consumers that they care about the environment. Many green companies also offer green products, ranging from composting toilets to green architecture. When a company offers environmental products, many consumers also assume that the company itself is environmentally responsible, as its products reflect a concern for the environment.
The success of green business has shown that it is economically viable and indeed very sensible to do business in a sustainable and environmentally friendly way. It has also spurred the growth of initiatives designed to benefit the environment, from carbon trading to tax breaks for people who make energy-efficient modifications to their homes. However, it has also given rise to “greenwashing”, a trend exhibited by companies that want to capitalize on the green revolution in business without actually taking action. When companies aggressively advertise themselves as green, you can do some deeper research to make sure you aren’t greenwashing them in an attempt to make your money.
Asset Smart.
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