What’s a Koozie®?

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A Koozie® is a foam circle that keeps drinks cold and hands warm. It can be used for any beverage and comes in different sizes and materials. It can also be customized for events or promotional items. The Koozie® was invented in Australia and is popular there and in the US.

A Koozie® is a hollow circle of foam inside which a beverage container is placed to keep it cool and keep the drinker’s hands warm. While the performance of individual Koozies® may vary due to environmental factors and the beverage that is placed inside, Koozies® can usually be expected to keep a beverage cold for approximately forty minutes. A Koozie® can also prevent wet hands that occur when condensation forms on the outside of a can.

Koozies® are commonly used when drinking beer, but can be used to enjoy any beverage. In different sizes, they’re made for use with water bottles, wine bottles, and 40 oz. bottles of malt liquor. Although once made only of pure foam, Koozies® are now made from many foam-like materials, such as neoprene, open cell foam, and polyester. A Koozie® commonly has a hole in its base to prevent cans from getting stuck inside it. A collapsible Koozie® is convenient for picnics, camping, sports games, and other travel. Some are made with a side zipper that makes it easy to fit a cup or can inside.

A Koozie® serves another purpose than maintaining the temperature of a drink. Many companies use them to promote their businesses. Koozies® with a company logo screen printed on them are quite common; a Koozie® can also be customized to commemorate an event, such as a wedding or birthday. Because a Koozie® is relatively cheap to produce, it remains a popular free item. Many companies use Koozies® as promotional items at trade shows or to launch new products. The low cost of having these items created and personalized also makes them a great gift for individuals. Koozies® treated similar to a dry erase board can be used to write a drinker’s name on their drink, thus preventing swapping or wasting of cups at parties or other large gatherings.

A Koozie® can also be called a can cooler, koolie, beer hug, or a stubby stand – the last name is common in Canada and Australia. In fact, the squat stand was invented in 1967 by Australian Alex Lang, although it doesn’t appear to have become popular in the United States until the 1990s. Koozies® are quite popular in Australia, where by the way the cooler was also invented. Alternate spellings of this word include cozy, coosie, or snug.




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