A landing page is the webpage where a person ends up after clicking on a link. Web designers aim to create engaging pages that match the link clicked on. The goal is to keep the customer on the site and encourage them to take action, such as making a purchase. A good landing page should be specific to the link clicked on and provide the information or service the customer is looking for.
A landing page is the web page where a person ends up by clicking on a link. This term is often used to discuss commercial websites. Basically, web designers want to create pages that are more suited to the needs of the person who clicked on a link and arrived at the landing page. These pages can be the first page of a website or could have other functions depending on the design of the web page.
There are many different types of landing pages. Some suggest that a person who lands on the page does something, like fill out a form or sign up for a service. Others provide specific information that the person clicking the link is looking for. For example, clicking on a wiseGEEK link to a specific article takes the person directly to that article, and the article page itself can be referred to as a landing page of sorts.
The goal of these pages, and indeed the goal of most web pages, is to keep the customer or web user on the page and on the site. Therefore, any page designed as a landing point should be significantly engaging. For example, if a landing page takes someone to the front page of a website, it should have enough information to keep the customer on the site, without too much information. What web designers try to do is create pages that more closely match the link the customer clicked on.
It can help to better understand landing pages with an example. Let’s say a customer is reading about birds and clicks on an advertisement that says something like “everything you need to know about bird care.” Instead of landing on a landing page that really talks about bird care, the customer lands on the front page of a website for a pet store. This is not a good match; in fact it is very poor.
On the other hand, a landing page might be designed for the same link that takes a customer directly to a page about bird care and bird care items for sale. This is a much better match and the likelihood of the customer staying on the page is much higher. It’s not hard to guess what will happen if the customer simply lands on the front page for a pet store. He’ll probably close the window and look away.
Therefore, whether the landing page is a front page or another page on the site, the programmer’s goal is to make the page as specific as possible to link to. In doing so, programmers create an opportunity for people to get involved with a site and actually do something the site owners would like, like make a purchase or click on even more ads. This landing page concept continues to be important among experienced programmers.
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