Microbreweries produce small amounts of beer, while macrobreweries produce large amounts of popular brands like Anheuser-Busch. Some beer aficionados prefer imported beers or microbrews, but American macros remain popular due to their lower cost and nostalgia. Guinness and other large breweries can still produce quality beer.
A macrobrew is a term used in contrast to microbrew. Microbreweries tend to make and sell small amounts of alcohol per year and may produce smaller batches. Since the 1980s, the popularity of microbrews has been on the rise, with many small breweries creating brands that are highly popular with the public.
Macros, on the other hand, refer to most commercial and popular beers such as those produced by Anheuser-Busch. Pilsners, Coors, Pabst and Miller are the macrobrew industry’s top lists, producing over 15,000 barrels of beer annually. The amount of beer produced tends to make the beer either a macrobrew or a microbrew, although there are some microbreweries that are now so popular, the demand for them has created smaller companies to brew over 15,000 barrels a year.
There is a certain disdain for American macros from microbrew aficionados. You can apply adjectives like “empty,” “bland,” and the like. However, the popularity of these mass-produced beers is exceptionally high, and many people are happy to sit on a Bud, Coors or a Corona. Cost can also be a factor, as mass production tends to correlate with lower prices for a six-pack or more of macrobrew beer.
There are some butcher companies that get a little more praise from beer aficionados. Some of these companies are located outside the United States and include brands such as Guinness, Dos Equis and a variety of German beers. Many prefer macros made outside the United States and argue that such beers are simply better than standard American fare. What may be better taste value may also be reflected in the cost. Typically, imported beers, especially from Europe, will cost more money than their macrobrew equals in the US.
Some beer aficionados confess to occasionally craving American-made macrobrew beers. Their first experiences with drinking go back to having a cold bottle of Budweiser or a Pabst blue ribbon. As much as they may enjoy a fast food burger from time to time, sometimes they enjoy the unique taste of American ghouls. Certainly these massive breweries suggest considerable popularity and remain the best-selling and most advertised beers in the United States.
It would be a mistake to assume that all things made in large quantities lack quality. Guinness sells around 10 million pints of beer a day. Miller, Bud and all other American macros are also served or sold by the millions a day.
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