Mall kiosks are small retail stands located in malls that take advantage of foot traffic to attract impulse shoppers. They are owned or leased by retailers and offer reduced expenses for keeping them fully stocked. They are best for small specialty products and can be rented at a fixed rate or with a base rental fee plus a percentage of sales revenue.
A mall kiosk is a small retail stand located in the aisle of a mall. A relatively recent innovation in the retail world, the mall kiosk is now ubiquitous in malls across the United States. A retailer typically owns a mall kiosk while the similar mall cart is usually leased. Since they first appeared in the 1990s, mall kiosks have undergone several changes and are now available in a much wider variety of shapes and styles than ever before.
The mall kiosk takes advantage of foot traffic in malls and seeks to attract impulse shoppers. A mall kiosk owner can display their products to the public without the need to attract people inside a store. Some retailers using kiosks actively invite passers-by to try their products or watch a demo. Another advantage of the mall kiosk over a traditional store is the reduced expense of keeping it fully stocked. The kiosk model benefits the mall by transforming previously unused areas into retail space.
Kiosks and carts are best for suppliers of small specialty products such as jewelry, toys or cosmetics. Some, however, feature more unusual offerings, such as chair massages or futuristic ice cream. Some people use mall kiosks simply to advertise their business, such as a gym or travel agency. For some products, the mall kiosk offers the perfect amount of space and visibility. Other vendors use the kiosk as a springboard for larger, more established companies with permanent stores.
The owner of a kiosk or shopping cart usually rents space in the mall. They can rent at a fixed rate, typically higher in the November and December holidays. Alternatively, they can pay a base rental fee plus a percentage of their sales revenue in excess of a certain amount, known as excess rent.
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