A market letter is a publication that provides timely information about market conditions, investment news, and tips for investors. It can be prepared by brokers or independent analysts and may focus on a specific type of investment or market. The content typically includes news, commentary, and buying/selling tips. Market letters are available in both print and electronic versions.
Also known as a newsletter or brokerage bulletin, a market letter is a publication that contains timely information about market conditions, investment news, and sometimes tips that investors can use in trading activities. In some cases, brokers prepare the text of the letter and send it to clients of the brokerage firm. At other times, the market letter is an independent effort prepared by one or more industry analysts and made available to investors by subscription. Investment newsletters of this type may focus on a particular type of investment opportunity or offer news and commentary covering a wide range of options.
A basic market letter is a relatively short document that is published consistently. While there are examples of letters that are published daily, many publish weekly or semi-weekly. The content of the letter will vary, depending on the purposes of the publication. For example, a market letter may focus on the real estate market within a given metropolitan area, or include information on currently available real estate investments in a state or province. Similarly, an investment market letter may focus on trading activity on a specific exchange, within a particular country, or on a specific type of investment, such as stocks or bonds.
Several types of information are found on most sample market letters. News that is relevant to subscribers is often the basis of the post, with commentary on those events typically included. Along with the news and comments, there is a good chance that at least a few tips on buying or selling various assets will be included. Increasingly, advertising promoting products such as cars, vacation homes, or other high-end products is found on the cards, with advertising generally tailored to appeal to the subscriber base.
Opinions about the effectiveness of the market card vary. Proponents find that good-quality newsletters of this type provide a stream of reliable data that is targeted to the needs of readers, without the need to find that information by reading several different publications or spending time searching for the information online. Critics point out that while market charts were once extremely useful, access to real-time data via the Internet has made the resource all but obsolete. Despite the concerns, many independent stockbrokers and financial analysts continue to offer market bulletins to their clients.
In times past, the market letter was strictly a print publication. Today, it is not unusual for publishers to offer letters in both print and electronic versions. In some cases, a small discount on the subscription price is provided if the subscriber opts for the electronic version.
Smart Asset.
Protect your devices with Threat Protection by NordVPN
