Marketing administrators manage advertising and public image initiatives, often starting their careers in specific marketing fields. They meet with executives to determine target demographics and direct campaigns, collect research, and act as project managers. They work closely with departments to ensure success.
Marketing administrators are professionals responsible for managing all operations related to advertising and public image initiatives. These professionals tend to have a degree in marketing or sales and may also have a graduate degree in a related field, especially in job markets where competition is high. It is also common for marketing administrators to start their careers in specific facets of the marketing field such as advertising, graphic design or writing. In most cases, a marketing administrator meets with senior executives and managers to discuss how an organization and its products should be marketed to demographics and to learn which groups of people make up target demographics. After determining what an organization’s public image should be, a marketing administrator can meet with representatives from different marketing departments to direct campaigns, oversee operations, and participate in employee management matters such as recruiting, promoting, and delegating tasks. .
It is common for a marketing manager to collect research that he or she can take to executives to help them understand which direction marketing campaigns should go. For example, a marketing manager might collect data that helps him understand what tactics are being used by competing companies. He or she may also collect data on popular culture trends that could serve as inspiration for creative professionals interested in influencing public opinion.
In most cases, a marketing manager has briefly analyzed market research data before meeting with executives. He or she might give a presentation in which he or she communicates various options for marketing initiatives and makes suggestions for the optimal path. Executives can then contribute based on their own experience, research and long-term plans for their company. Once an agreement is reached, it is common for a marketing administrator to act as project manager, which means that he can start to compose a list of actions and plans needed to implement and delegate tasks to professionals from different departments.
It is also common for a marketing administrator to work closely with representatives from each department that performs work that affects the success of a marketing campaign. For example, an administrator might continually meet with graphic designers to create logos that convey a message he or she decided upon when meeting with upper-level management. A marketing administrator can consult with advertising representatives to determine how to spread an organization’s message to the best demographics, based on previously conducted market research.
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