A marketing coordinator helps execute marketing plans for a business, working in fieldwork and digital work. They work under a director or marketing director and require a college education and relevant marketing experience.
A marketing coordinator, also sometimes called a marketing communications coordinator, is a person who helps oversee the day-to-day execution of marketing plans for a business or small business. The specifics of the job can look very different depending on the setting, but in most cases these people work as members of larger marketing teams. There are usually two main areas of responsibility: fieldwork, which includes preparing things like proposals, brochures, client research, and event materials; and digital work, which often involves monitoring social media sites and working to strengthen the company’s web presence and internet identity. Getting started in this type of work usually requires a college education and an interest in collaborating with people towards a common goal.
Basic responsibility
Most companies have marketing departments with the aim of promoting the company’s products or services in a creative way. A marketing coordinator is usually a mid-level employee in one of these departments. This person typically works under a director or marketing director, but through an associate or assistant. As such, you will have supervisory and leadership roles, but in most cases the job revolves primarily around creativity and team contributions.
Defining a hard and fast job description for this type of job can be challenging as a lot depends on the overall company set-up and goals. A coordinator for a small start-up business will likely be heavily involved in grassroots marketing and direct community engagement, while someone with the same title at a large financial firm might spend most of the day reviewing documents and drafting advertising ideas for review and formal approval. However, the main areas of responsibility for people with this job are more or less consistent across industries.
Field logistics
In most companies, coordinators focus on one of two key areas: working in the field or working online. “Fieldwork” is generally broadly understood to include almost anything in the print media realm, as well as working directly with individuals, whether on location in a shop or market or through advertising at events or elsewhere in public.
This aspect of the job often requires direct interaction with suppliers, such as hotels, printers, web designers and graphic artists. The marketing coordinator is also generally aware of his company’s corporate visual identity and other branding standards. Primary responsibilities may include direct support to the marketing director or director or other company personnel involved in sales or marketing, and this person may also be responsible for certain groupings of marketing activities or even focus on working with a particular product or service line, brand, department, or geographic territory.
Industry professionals also sometimes participate in event logistics planning, especially for companies that host conferences or participate in trade shows. Selecting site locations for seminars or conferences and arranging a speaker’s travel are often part of this person’s job. In these situations, coordinators help execute the company’s overall marketing plan through more indirect means and are part of the tactical rather than strategic marketing workforce.
Presence of websites and the Internet
Companies are also hiring more and more marketing professionals to manage their online presences. A coordinator in this type of role will most likely spend much of their time posting messages on the company’s social media pages, monitoring networks to chat about brands or products, and often responding directly to concerns customers have posted in these locations or notify the company’s customer relations team. Running a business website can also be this person’s job, which can include anything from basic web design and formatting to search engine optimization and the steps to ensure that people searching the web are unable to find the company page.
Overlap with other divisions
There may also be some overlap between a coordinator in the marketing division and other professionals elsewhere in the business. Coordinators sometimes work with public relations, investor and customer relations, information technology, or internal communications personnel. In most cases the overlap is due to the fact that marketing is a discipline that is increasingly seen as useful in other departments and is very broad in scope.
Introduction to this work
Jobs in the corporate marketing industry almost always require a college education. Degrees in things like communications and business are often the most useful, although depending on the job, a degree in anything usually meets the threshold requirements. Work experience is also usually an advantage. The coordinator job isn’t usually seen as “entry level,” which means it can be difficult to jump right into the position without at least some relevant marketing experience, both with the company and elsewhere. Applicants are also generally able to enhance their applications by emphasizing their ability to solve problems, work in teams and make some independent decisions. People who are able to work with various software programs, such as contact relationship management databases, spreadsheets, word processors, and graphics programs, are also generally more desirable.
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