Marketing data analysts decide where and when to place ads, based on research and statistical analysis. They work with marketing teams and create reports to predict future sales trends.
A marketing data analyst is, in many ways, the brains behind ad placement. The analyst is usually the person responsible for deciding which commercials should run when and during which programs, the location of print ads, and which keywords a business should buy to trigger online ads or sponsored links by search engines. Marketing data analysts work as members of most company marketing teams, but their jobs focus more on what to do with completed ads than on creating the ad content.
Creating a successful marketing strategy often requires the talent of many different people. Associates and advertising executives are generally responsible for creating advertising campaigns. This involves creativity and some degree of demographic research to determine what shoppers intend to find attractive. Creation is hard work, but it’s only part of the equation. Before the campaign is completed, the marketing team must have a plan for ad placement.
Crafting this plan is an important part of the marketing data analyst job description. Analysts spend a lot of time studying the trends and habits of the campaign’s target audience to determine where to place ads. If the parent company is trying to reach teens, for example, the marketing data analyst will study what kind of magazines teens in this group read, where they shop, what food they like to eat, and what restaurants they frequent, and what websites they use. they are. probably visit, among other things.
The marketing data analyst’s findings usually don’t shape how the ad is presented or what it says. These findings were primarily designed to help marketing managers decide where to buy advertising space. There are always more options for buying space than practical or effective ones. Selecting the best placements helps advertisers earn more money and helps target ads to discrete sectors of society.
On a day-to-day basis, the job of a marketing data analyst usually involves a lot of research and statistical analysis. Analysts study the company’s past sales cycles, as well as more general demographic details. They create rubrics and algorithms to predict future sales trends and then draw conclusions about what that means for successful advertising.
Giving oral presentations and creating lengthy written reports are also common tasks for marketing data analysts. Typically, the analyst’s job is not just to find information, but also to sell it to the heads of the marketing departments in which they work. Routine coordination with the sales team and information technology team is also common.
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