Marketing encyclopedias are online resources that provide a wide range of electronic material and data to help sellers make a purchasing decision. They contain sales aids, internal documents, and competitor records, and serve as a central repository for information to advance a company’s financial goals.
Marketing encyclopedias are online resources that access a wide variety of electronic material and data that can be used by sellers to help a customer make a purchasing decision. Often containing such key marketing materials, a marketing encyclopedia is usually accessed with the use of authorized credentials issued by the database owner to employees who are engaged in the sale of the company’s offered goods and services. A marketing encyclopedia can be designed with sections for use within the company, as well as public sections that contain sales and similar material.
When it comes to sales aids, a marketing encyclopedia often contains a wide variety of brochures, flyers, product information sheets, and notifications of discounts or special offers that the seller can offer to consumers. The materials are usually produced in easily viewable or printable formats for immediate distribution. Often, the sales material in a marketing encyclopedia can also be attached to an email and forwarded to a customer who has expressed interest in a product or service the company offers.
In addition to sales documents, a marketing encyclopedia can also include more detailed information used by marketing and sales professionals within the company. This may include internal documents used to track the sales process, including recording completed sales. This can also include white papers used for marketing campaign development or as part of the new product development process. When available, a marketing encyclopedia may also include competitor records, such as comparisons between the competition and the company’s goods and services.
Overall, a marketing encyclopedia helps provide a central repository for information and documents that can help advance the company’s financial goals. While the exact database structure will vary from company to company, using a central database to host information allows local and remote sales and marketing professionals to access, print, and add to data when needed.
Protect your devices with Threat Protection by NordVPN
