Marketing specialists create marketing programs to increase a company’s market share. They assess consumer needs and trends, have formal education and experience, and may work for a company or advertising agency.
Marketing specialists are a valuable part of a company’s advertising and promotion effort. Typically, he or she will be responsible for creating an overall marketing program that will help a company increase market share. This could involve overseeing the overall program or working to design and deliver specific components of the marketing campaign, such as a layout for media coverage, the creation of print advertising, or even the design of labels or packaging for the products.
A marketing specialist will generally be competent in assessing consumer market needs as they relate to a particular product or set of products. This means that the marketer will understand how and where to gain knowledge about consumer demands and trends that are relevant to the marketing of specific goods and services. Marketers with the ability to efficiently collect data and utilize the information to create marketing campaigns are often in demand to design advertising for niche markets, as well as promotional plans with general appeal.
Along with strong research and creative skills, a marketing specialist usually has some formal education as part of the process of preparing for a career in marketing. Most employers prefer him to have at least a bachelor’s degree, while some prefer a master’s in marketing or some related field of specialization. Along with formal educational credentials, many companies prefer to hire people with at least two years of marketing experience.
The marketing specialist may work directly for a corporation or be on staff at an advertising agency. When working as part of a company’s development team, he is typically focused on creative efforts and will report to a supervisor or manager. In situations where the marketing specialist works for an agency, he is typically part of a team that pitches the campaign ideas to the client and executes the plan once the client approves the components.
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