A masthead is a graphic image found at the top of a printed or electronic page, designed to grab attention and provide visual appeal. It is an important component in defining the look and feel of a website’s front page, and can contain key elements such as a company logo or graphic image. A properly designed masthead can cause someone to develop interest in the site and begin browsing the items offered for sale. The amount of space the masthead takes up on the web page varies from one application to another and is often determined by the marketing strategies employed by the company involved.
Mastheads are a concept that predates web page creation. Essentially, a masthead is a graphic image often found at the top of a printed or electronic page. The masthead can include a number of different elements designed to grab attention and provide the page with some degree of visual appeal. Most masthead designers also attempt to create a final design that will be easy for viewers to remember and associate with the publication easily.
The masthead is often considered to be a very important component in defining the look and feel of a website’s front page. Different elements can combine to create a visually appealing graphic that will entice the site visitor to stay and explore the content in more detail. To this end, the masthead can contain key elements such as an easily recognizable company logo, a text title with attention-grabbing fonts and colors, or some sort of graphic image that helps tell the viewer something important about purpose and function. of the website.
When the overall masthead design is effective, website visitors are much more likely to keep crawling through the webpage and hopefully find additional attention-grabbing elements. Many online retail businesses understand that a properly designed masthead can cause someone to interrupt their Internet browsing long enough to develop interest in the site and begin browsing the items offered for sale. For this reason, many online stores will spend a lot of time and effort creating a masthead that will become familiar and welcoming to the buying public.
The amount of space the masthead takes up on the web page varies from one application to another. Some website owners find that a masthead using up to a third of the first page is effective. Others may choose to create a masthead that takes up most of the first page and is only augmented with a shortcut button to allow the visitor to move to the next page. Still others choose to use a relatively small and simple masthead and save most of the space for displaying sale items or promotional announcements. As with print media, the use of the masthead in online applications covers many domains and is often determined by the marketing strategies employed by the company involved.
Protect your devices with Threat Protection by NordVPN
