Media planning supervisors develop effective media marketing strategies for clients by identifying their target audience, creating a budget, brainstorming marketing techniques, executing them, and monitoring results. They work with subordinates to consider factors such as the client’s budget and the number of consumers a method will reach.
A career as a media planning supervisor is ideal for creative individuals who can think outside the box. These people work with multiple clients to develop effective media marketing strategies for a product, service or brand. While the specific industries a media planning supervisor works in may differ, most tasks are similar. Some of these include identifying a customer base, creating a budget, developing media marketing techniques, executing those techniques, and monitoring results.
Identifying a customer base and target audience is one of the most crucial aspects of being a media planning supervisor. To create a successful marketing campaign, it is essential to first understand who a business is selling to. For example, if a media planning supervisor is working with a video game company, he will likely want to reach a younger audience of people under 30. Knowing the customer base will determine a media planning supervisor’s marketing approach and advertising methods.
In most cases, he will also need to work with his client to create a budget. Depending on a company’s size and financial backing, the size of a budget can vary considerably. For example, a chain of retail stores might spend millions of dollars on media marketing, while a local mom and pop store might only spend a few thousand. Understanding the amount of money he has to work with allows a media planning supervisor to develop the most effective marketing strategy without exceeding his client’s budget.
Perhaps the most important part of this work is the development of effective media marketing techniques. At this stage, a media planning supervisor is usually brainstorming possible ways to reach the widest possible target audience. This may involve techniques such as internet marketing, search engine optimization, television, radio or magazine advertisements. In many cases, he will work alongside subordinates such as media planners or assistants to come up with ideas. In determining media marketing possibilities, he and his subordinates must consider factors such as the client’s budget and the number of consumers a method will reach.
After a media planning supervisor makes a decision, he must execute his marketing techniques. For example, he might create an online advertising campaign or buy television commercial time to promote his client’s products or services. This stage is where your ideas come true.
Furthermore, he usually monitors the results of each media marketing technique. To provide his client with the best publicity possible, a media planning supervisor often reviews data such as sales figures and how customers found out about products or services. As time progresses, he can adjust his marketing strategies to maximize sales.
Protect your devices with Threat Protection by NordVPN
