Media evaluation analyzes how media coverage affects an organization, using tools like surveys and interviews to collect data. It can be done in-house or by external contractors, and can be used to assess the impact of both invited and uninvited media coverage. The process includes both quantitative and qualitative analysis and can inform an organization’s future strategy.
Media evaluation is the analysis of how media coverage has affected a business or other type of organization. The process mainly consists of collecting and analyzing information on how the company is perceived due to the coverage received. Some of the tools used to collect this data include surveys, interviews and internal records such as sales reports.
The media rating process can be used to analyze the coverage of both invited and uninvited media. It can be used to determine whether a press release or advertising campaign has had the desired effect on the target audience. In the case of unsolicited coverage, a media rating can be used to find the effect the news story has had on customers and prospects.
Media assessment can be performed by staff or an external contractor. Large companies may have the resources to run the business in-house. Whatever the size of the business, outside contractors can be invaluable because they provide an unbiased point of view. Contractors are also more likely to understand the audience’s perspective of the organization, because they already have an outsider’s view.
The complexity of a media assessment depends on the needs of the organization. It can be done sporadically or as part of a long-term media monitoring plan. A less frequent rating can be used for individual campaigns or for isolated incidents such as scandals or industry-impacting events. More frequent assessment will often be coupled with consistent media monitoring, which may also be performed by an external resource and often by the contractor itself.
A typical average rating will include both a quantitative and a qualitative review. Quantitative analysis is the study of statistics gathered through means such as surveys, interviews, and the study of recordings. A qualitative analysis is more subjective and essentially explains how the numbers of the quantitative analysis have become.
Media rating is often used by an organization for strategy for the future. By knowing how its latest campaign impacted its target audience, an organization can plan its next move. He can determine if he is using the right tactics or if he needs to change his approach. A media rating can also give an organization an idea of how it can expect to do financially. If he’s not in the public eye, you may need to make changes so that you have the resources to function as you work to improve his public profile.
Protect your devices with Threat Protection by NordVPN
