A microsite is a small website that is separate from a larger parent site and has its own URL. It can be used for various purposes, such as showcasing specific offerings, providing information in different languages, or selling derivative products. Microsites can benefit both businesses and consumers by organizing information and making it easier to access. Some microsites have editorial content rather than commercial purposes.
A microsite, also called a minisite or weblet, is a small website that serves as an ancillary part of a larger parent site. While a microsite might look like an offshoot of a parent site, it’s actually considered a completely different entity and has a separate URL. For example, a restaurant may have a main site that lists menus, hours, prices, and other things of interest to those planning to dine at the establishment. Then, the same restaurant can create a microsite to showcase its catering and party planning offerings. Typically, the main site provides a link to the microsite from its homepage.
Sometimes, a business might use a microsite to provide another version of their main website. For example, a business with a website written in English may want to provide information to potential clients or customers who don’t speak English. At the same time, the company may not want to spend the time and money duplicating all of its content into another language. If so, the solution might be to create a microsite that contains a condensed version of the company’s most critical features and offerings in the other language. For example, the new site might contain an explanation of key products and services, a price list, business hours, and important contact information.
A microsite can also be used to sell derivative products or services. For example, if a company’s core services focus on copywriting, but the company also offers editing and proofreading, a microsite might be useful. The company’s main site may sell copywriting and writing-related services, while the microsite focuses solely on editing and proofreading. This type of arrangement can be useful for keeping information well organized and easy to access. It can also help a business keep its customers from being distracted by a lot of extraneous information.
While it may appear that this type of website is primarily intended to serve the organizational needs of the business or enterprise that created it, this is not necessarily true. Consumers can also benefit from being able to fine-tune the information they need, without wading through unrelated copies. This is especially true when it comes to sites that offer troubleshooting and troubleshooting instructions for more than one product or service. A microsite allows the consumer to quickly get help for the product in question.
Not all microsites are used for commercial purposes. Some of them, on the other hand, have editorial leanings. For example, instead of offering information about a particular product, this type of website may provide details about a particular vacation, event or activity. A candy store might use a weblet to provide a history of candy making or even offer DIY recipes. Similarly, a voluntary organization could use a weblet to provide in-depth information and statistics about the plight of homelessness.
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