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Military recruiters find and persuade people to join the military, either voluntarily or through conscription. They often target young men and use resources like the GI Bill to promote military service as an alternative to higher education. Recruiters may also appeal to a person’s sense of duty and patriotism.
A military recruiter works to find people who would be worthwhile or would appreciate members of a military force and get those people to join the military. These types of recruitment are often voluntary, and in these situations the recruiter usually works to make military service or a career more attractive to as many people as possible. In some situations, military conscription is not voluntary. This is called recruiting, and in these cases, a military recruiter’s job is less like an advertiser and more involved in finding the people who meet the recruiting requirements.
Almost all countries that maintain a permanent military force utilize the services of military recruiters in one way or another. These recruiters may focus primarily on helping people looking for information, or they may be more aggressive in finding people qualified to serve in the military and actively appealing for them to do so. In certain countries and situations, a military recruiter’s job may also be to find people who meet service requirements and recruit them into the armed forces.
In countries that do not use conscription, the role of a military recruiter is typically to find people who might be interested in military service, suggest services to those who are qualified but may not be interested, and generally spread the word about the advantages and opportunities found. in the military service. These campaigns are often targeted at young men, often those finishing general education and considering a path to future growth and development. Often offered by recruiters as an alternative to higher education or as a way to fund that education, military service is usually portrayed in the most positive light possible.
Military recruiters in the United States, for example, often use resources such as the Military Readjustment Act of 1944, known as the GI Bill, to help recruit potential candidates for military service. They can look for people who don’t have the financial backing to attend a college or university and give these people the opportunity for the government to fund their education. For those uninterested in higher education, a military recruiter will often suggest the military as an alternative path to advance and gain skills that can be used in future employment.
Likewise, patriotism is often used as a source of inspiration by recruiters, who appeal to a person’s sense of duty to suggest that he defend his country. This has been done in many countries and is commonly seen in times of war when the population of a country may already be feeling a sense of patriotism or defensive xenophobia. At such times, the images often used in recruitment ads focus on the average man or woman rising up in service to their country.
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