Mission statements define an organization’s purpose and may include key contributors and products or services offered. They are not limited to businesses, but also used by Christian denominations and non-profit organizations.
Mission statements are formal written statements of the primary purpose of a business or other type of organization. In some cases, this statement is relatively short and simple. Other times, it might be longer and a little more detailed. The exact structure of the statement will depend on the type of organization preparing the document, as well as the reason for the organization’s existence.
With quests, there are generally four key factors that are addressed in the quest text. The core issue is to address the purpose and purpose of the company, using language that is clear, concise and as short as possible. This central statement forms the basis for the rest of the document and helps to communicate the relevance of the other factors included in the text.
Along with the central definition of the company’s purpose, it is not unusual to also make brief mention of individuals who are critical to the life of the company. This will normally include those who hold prime stakes in the business, as well as investors who have purchased stock issued by the company. In addition to naming these important contributors, a mission statement will also outline the company’s responsibilities to these advocates.
A final element often found in a mission statement is mentioning the products and services offered as part of the firm’s acquisition process. It is not unusual for this section of the statement to address to some extent why such products and services are worth using. This section should not be seen as a mere advertising ploy, but a concrete statement about what the products are for and what benefits they bring to users. A mission statement is not the place to compare products offered by competitors or to extend pricing or other types of offers to potential customers.
Businesses aren’t the only types of organizations that write mission statements. Christian denominations often draft statements that apply to the entire denomination. Individual congregations within those denominations may also draft statements that further define the local group’s mission statement, taking care to continue to function within the broader statement provided by the affiliated denomination. Non-profit organizations follow the same model, with the central organization drafting a broad mission statement that is fine-tuned locally by affiliated chapters.
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