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Mobile ads are sent via text messages to subscribers of specific cellular carriers, promoting new product offers and special deals. They are cost-effective for advertisers and non-invasive for consumers, with easy opt-out options. The mobile ad model also has environmental benefits.
Mobile ads are advertisements made with the use of text messages. These mobile ads are typically distributed to subscribers of specific cellular carriers to notify them of new product offers, promotional contests, and special offers available only to current customers. There is also a growing field of mobile advertising networks that mobile users can choose to join, allowing them to receive advertising from a variety of different companies.
There are many benefits to using mobile ads. For advertisers, the approach is relatively cheap, compared to other forms of electronic advertising. An added bonus is that mobile phone ads are aimed at qualified audiences; Since the recipients are existing customers or have chosen to opt into a program to receive ads of interest, the chances of making a sale from the ads increase significantly. This in turn improves the return on ad spend.
For consumers, a mobile ad format is one of the least invasive of all marketing and promotion strategies. A text message containing such an announcement can be quickly reviewed, deleted in the absence of interest, or archived on the device for further consideration at a later time. Since the consumer is usually not charged for the delivery of the text ad, no airtime is used, which makes this mode of advertising even more consumer-friendly.
Another benefit is that opting out of receiving this type of ad is often much easier than with other forms of advertising. As many people have discovered, getting a name and address removed from mailing lists, or even blocking telemarketing calls on home phones, can take some time. With many businesses, the request to cease and desist from text ad delivery results in an immediate cessation of the flow of ads. However, there is always the option to resume receiving mobile ad messages at a later time if the consumer so chooses.
There are other benefits associated with the mobile ad model. For example, using electronic ads to reach consumers means no raw materials are used to create brochures, mailing items, or one of the more traditional sales and marketing pieces that have been used for years. This means that mobile ad leaves one of the smallest footprints on the environment, allowing valuable resources to be diverted to other uses and thus make the consumption of those resources more responsible.
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