Mobile advertising networks serve ads to mobile devices, with fees based on campaign type and length. Advertisers can target specific customers based on behavior and demographics, and gauge response through metrics. Negotiations can be conducted directly or through an agency, with bulk rates available.
A mobile advertising network is a network that serves ads to mobile devices such as phones, tablets, personal organizers, etc. Advertisers can work with these networks to develop and run advertising campaigns. Fees for working with a mobile ad network can depend on campaign type and length, and may be measured by impression or using other metrics. These metrics provide access to consumers that may not be available through other means.
The mobile advertising network uses various apps to serve ads on mobile devices via text messages, banners in other apps, and so on. Advertisers can determine what types of customers they want to reach and pay the network to serve ads based on consumer behavior and demographics. For example, a pizza company might start a text campaign to customers in their geographic location, offering a coupon for delivery orders to encourage people to try their products.
Mobile marketing campaigns can range from creative viral campaigns to pique consumer interest to more traditional advertising to raise awareness of particular brands, products and services. The mobile advertising network may meet with customers to discuss the types of services it offers, including services for specific mobile platforms. This allows the advertiser to determine if the network is suitable for their needs. Some companies may specialize in specific types of advertising and demographics.
Once on a mobile advertising network, advertisers are often viewed by impression. They can look at metrics provided by the network to determine who sees their ads, when and how. This allows them to gauge the response to the campaign to determine whether it requires adjustments, such as a reorganization of an ad or service, for different demographics that may be interested in the product.
Companies can contract with a mobile advertising network directly or allow an advertising agency to conduct these negotiations. Networks sometimes offer bulk rates to agencies when placing multiple clients, which can allow a business to save money on advertising costs. Fees may also increase or decrease based on the nature of the placement; advertisements associated with major events, for example, can cost more, and competition for spots can be intense. So, for example, if a television network uses an app to encourage viewers to interact with a show while it’s on the air, advertisers can ask for in-app spots that can tie into the show’s events and pay a premium for that service.
Asset Smart.
Protect your devices with Threat Protection by NordVPN
