Mobile interactions are user-driven and often involve a social component. They rely on applications to enable different functions and require fast and reliable connectivity. Companies can study mobile interaction to develop campaigns and services that target specific populations. Developers need to consider cross-platform compatibility for broad opportunities.
Whenever people use mobile devices, they interact with mobile devices, using their own devices to access resources or perform tasks. Studies of usage patterns with these devices show that they can be significantly different from those with other types of technology, such as desktop computers. Mobile interactions tend to be highly user-driven and many involve a social component. Users may network devices or programs, sometimes in ways not necessarily intended by the manufacturer, to engage in a variety of activities.
Mobile interactions can involve anything from scanning a code on an advertisement, to opening a website, to playing alternate reality games using mobile devices. These interactions rely on applications to enable different functions. Most of them are free or available at a relatively low cost and used by the developer to enter the mobile market. For example, a game company may provide a free application with benefits available only through a subscription. When users are engaged in the game, they can use a mobile interaction to purchase services within the game.
Mobile device users tend to expect fast and reliable connectivity and a high degree of connectivity with every mobile interaction. Companies designing utilities for mobile applications need to think in simplified terms to deliver these services at the quality users expect. This may include mobile-optimized versions of websites, facilitating rapid information networks, or the development of mesh networks to allow information to be exchanged between mobile devices. Mesh networking has a number of applications especially for social networks, as people can message and message each other without the intermediation of a service or operator-provided network.
Companies interested in tapping into the mobile market can study mobile interaction to learn more about how people are using this technology and what types of campaigns, applications and utilities are responding to. Specialists can focus on developing campaigns and services that use mobile devices and target specific populations, such as young women, that a company may want to reach through mobile outreach. Psychologists also have an interest in this field, to learn more about how technology changes human behavior and facilitates various activities.
The degree of interactivity provided through a mobile device may depend on the software loaded, the device itself and the mobile operator. Constant updates in technology can provide more opportunities as well as complicate product development for mobile applications. With so many different platforms, developers need to think about how to build products with broad cross-platform compatibility if they want to create as many opportunities for mobile interaction as possible.
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