MMS is a wireless messaging service that sends multimedia messages including graphic, audio, and video files with text. It uses the store-and-forward technique and WAP protocol. MMS is used for personalization, marketing, and communication.
A multimedia messaging service (MMS) is a means of sending multimedia messages over a wireless network from one mobile communication device to another. The message may include any or a combination of graphic, audio or video files, along with a text message. The communication device should preferably be capable of transmitting and receiving messages over a third generation (3G) network as media files are usually large in size. The multimedia messaging service is an enhancement of the short messaging service (SMS) and the enhanced messaging service (EMS).
The store-and-forward technique is usually employed in the implementation of a multimedia messaging service. The communication protocol typically used is the Wireless Application Protocol (WAP). The WAP is designed to handle secure communication between two wireless devices. A server called MMS Center (MMSC), on the other hand, is usually set up by a communication carrier to handle MMS traffic.
Creating and sending a multimedia message usually takes place in three steps. The first step is to retrieve a media file that a sender wants to transmit to a recipient. The sender may therefore want to make some changes to personalize the graphic, video or audio file and add some text that he wants to convey to the recipient. The recipient’s mobile phone number is entered and the message sent.
The mobile phone that receives the message usually gives an alert when a multimedia message is received. If the recipient’s phone is unable to display MMS content, it is likely that the multimedia message will not be displayed. However, the phone will still notify the user that an MMS message has been sent to it.
A multimedia messaging service is usually used by a person to send a picture message. Images sent this way can be downloaded from some Internet sites. A message sender who has a phone with a built-in camera can also take pictures and store them on the phone. These images could later be retrieved and used in picture messages.
Some marketing institutions may use the multimedia messaging service as well. A company engaged in a promotional campaign may be able to send a target consumer a multimedia message in support of a product or service. You can also use a multimedia messaging service to respond to a customer question. A politician could use the service to send a picture message to introduce himself to certain voters.
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