Multiplexes were created in the late 1970s to show multiple films in one building, keeping audiences entertained and increasing profits. They have evolved to include amenities like full meals, VIP lounges, and advanced technology. However, they are often part of large corporations that prioritize major studio films over independent ones. Multiplexes are still a popular place to see popular films on the big screen.
In the early days of cinema, audiences were used to sitting in lavish “movie palaces,” complete with velvet armchairs and an in-house organist. In the late 1970s, the concept of the multiplex was born. Theater owners realized that they could make more money from a single building showing multiple films at once than one building showing one film. Movies weren’t released as often as in previous decades, so showing several films kept audiences from getting bored.
Early multiplexes showed perhaps four films simultaneously and were considered quite innovative. Then, six-, eight-, and ten-theater businesses became more common. Movie theaters have often been forced to close or reinvent themselves as performing arts centers or classic/independent cinemas. This had the added benefit of making independent films more widely available, but was still hard on the owners, as their profit margins are smaller.
Over time, this type of theater has often been considered an important staple in large shopping malls with “big box” stores. Large chain restaurants are also often recruited for these types of malls, along with other retailers, creating a unique shopping experience.
The multiplex has gone far beyond the classic popcorn and candy concessions. Some theaters now serve full meals and have open bars in the VIP lounges. They have installed stadium seating so that every patron has an unobstructed view of the screen. New theaters are also likely to feature a state-of-the-art surround sound system, digital projection, and a host of other tech goodies designed to enhance the viewing experience. Customers can often purchase tickets at an outside kiosk, using credit or debit cards, without ever having to queue. Online ticket sales are also available, so patrons can print out their tickets for a particular showtime or collect them at the counter or kiosk. The idea has also blossomed into the megaplex, which could involve movie theaters with over 20 screens in a single building.
While the idea of multiple screens has basically taken over modern cinema, the downside is that most of these theaters are part of large corporations that have contracts with major studios to run certain films. Independent films are not usually featured. Sometimes, an indie film with a few “A” stars will generate enough attention to be picked up by one of the major distributors, or the film will win a few awards, which will also ensure wider distribution, but these are rare cases.
The multiplex is a good place to see a popular film on the big screen. They make the most of technological advances in film production and screening and usually allow audiences to view films under ideal circumstances.
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