NASCAR drivers compete for financial rewards and endorsements, driving stock cars at speeds over 100 mph. They must remain calm during life-threatening situations and maintain control at high speeds. Sponsorship is vital to finance the expensive needs of professional stock car racing.
A National Association of Stock Car Auto Racing (NASCAR) driver typically drives a car in NASCAR races in the United States (US) and other countries, competing for financial rewards and endorsements. NASCAR drivers must be able to safely drive a stock car for hours on end while traveling at speeds in excess of 100 miles per hour (100+ miles per hour or mph). There is also a risk taken by drivers due to the potential for accidents between one or more vehicles during any given race. As numerous drivers have died during multiple races over the years, a NASCAR driver must be willing to face this very real danger and remain calm during life-threatening situations.
Most of the major racecar tracks used by NASCAR for the various cup races will allow drivers to maintain average speeds of 100 mph or more (up to 160 km/h). Top speeds on the Talladega Superspeedway during one run reached over 340 km/h. A NASCAR driver must be able to maintain control at such immense speeds and think quickly. Traveling at such high speeds means that even the smallest mistake or misjudgment can create a serious accident that can lead to serious injuries. Being a NASCAR driver means having the mental strength and physical stamina to drive at such high speeds for long periods of time while maintaining concentration.
Winning a top-level NASCAR Cup race offers some cash prize, usually for those who make the top five or ten. The prize money offered, however, is usually not enough to pay all necessary race expenses, and not everyone who competes will receive a large enough share of the prize money. To finance the expensive needs of professional stock car racing, most NASCAR drivers will find a large corporation or small business to help sponsor the driver and his team.
Acquiring and maintaining sponsorship is almost as vital to what a NASCAR driver does as driving a car. Without sponsorship from various companies, a racer would normally not be able to pay maintenance and entry fees to drive in major cup series. The logos or names of these companies are usually displayed on a driver’s car and uniforms with varying levels of prominence. A NASCAR driver who has a valuable reputation of his own may also be hired for a racing team at annual salaries that include bonuses for winning or participating in major races.
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