Partner portals provide affiliates with direct access to sales and marketing resources, including data on upcoming sales, tracking information, and order status. Login credentials limit data flow, and real-time access allows for customer support efforts. Some portals allow partners to set retail prices and track sales strategies. Partner portals are common and allow for a secondary source of income while benefiting the sponsoring company.
Partner portals are online applications that allow a company’s affiliates or partners to have direct access to a variety of sales and marketing resources. The purpose of a partner portal is to provide the partner or affiliate with useful tools to maintain the relationship for the mutual benefit of both parties. The Partner Portal may provide access to data such as upcoming sales available only through affiliates, tracking information on sales and commission figures, and the current status of any orders recently placed by the affiliate or affiliate’s customers.
Because a partner portal allows access to proprietary information, login credentials and procedures must be created that limit the data flow to only what the affiliate or partner needs. This is often managed by hosting the portal directly on the company’s server. Affiliates and partners will use a link on the company’s main website or a specially marked landing page to reach a login page. Once the login credentials have been verified by the server, the partner can view all the data authorized by the administrator.
Using a partner portal is common today with many resellers and affiliate programs. Instead of receiving weekly or monthly reports via snail mail or email, the Partner or Affiliate has real-time access to any activity associated with their Affiliate account. The portal may allow the partner to view recently placed orders or information about new customers who have registered for services under the partner’s umbrella. This approach allows the partner to conduct its own customer support efforts in conjunction with the customer support offered by the sponsoring company.
In some cases, a partner portal is more than just a means of accessing information important to the affiliate. For example, companies that build online stores on behalf of affiliates often set up a branded store for each of their partners. The partner can use the secure interface to set retail prices at any time above the wholesale price determined by the company. This allows the partner to determine how much they will earn from each sale generated through the interface. At the same time, the partner can check how many sales are generated in a given period, allowing you to track marketing efforts and qualify sales strategies.
As more trade is conducted over the Internet, applying for a partner portal has become increasingly common. The strategy allows people to easily establish a secondary source of income that they can work at their leisure. The sponsoring company benefits from having fewer full-time salaried salespeople employed by them while still having a sizeable sales force selling their goods and services.
Protect your devices with Threat Protection by NordVPN
