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Buzzwords are words or phrases that create a buzz and catch on, often used in marketing. “Wellness” is a buzzword in healthcare that encompasses a holistic approach. Buzzwords can come from various sources and can be trendy, but must express a pertinent concept to remain in use.
In short, a buzzword is a word or phrase that creates a buzz or awareness in people who might as well start using it themselves. That is to say, buzzwords typically have the power to send a strong message and catch on. For example, in what is often called a “marketing buzz,” words or phrases are used to succinctly describe an idea in what appears to be a new concept. Some buzzwords are or have been used in a variety of contexts, such as “thinking outside the box,” while others like “well-being” may be more limited in scope.
“Wellness” has become a frequently used buzzword in healthcare to encompass a wide variety of approaches rather than just the traditional one of medical science. Rather than just “wellness” or “health” alone, “wellness” connotes a more wholesome, or holistic, approach that typically involves the mind and spirit as well as the body. For example, wellness in cancer treatment tends to include the many aspects of living with the disease, from fashion ideas for new wigs or hats to cope with baldness caused by chemotherapy to emotional support groups where survivors can meet and share experiences. Wellness is also one of the common buzzwords used to refer to maintaining overall good health, such as achieving it through proper nutrition, adequate sleep and meditation, rest, and/or exercise for stress relief.
Buzzwords are sometimes called “buzz words,” as they can go in and out of fashion at any given time. A password can be “created” from any source such as media, marketing, politics, educational institutions, or the commercial or technological sector. As with new fashion styles, new ways of stringing words together into buzzwords may be welcomed by some and shunned by others. For example, when the office term “circle back,” meaning “to reconnect later” as with a person or idea, became well-used, it had both supporters and detractors. Some workers have adopted the buzzword into their daily vocabularies; others found it irritating and refused to use it.
Sometimes buzzwords end up sticking around longer to become a big part of some fields like the term “special needs” in healthcare and education. With so many possible individual patient or student needs existing, it has become necessary for educators and healthcare administrators to use a more general term when trying to include them all at once. To remain in use, a buzzword cannot simply be trendy or “in vogue,” but must clearly express a pertinent concept.
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