Payday loan affiliates direct customers to payday loan sources and are paid per click or request completed. They use SEO and marketing techniques to increase traffic and are not responsible for monitoring traffic. The lender views the partnership as a cost of doing business. The affiliate has low startup costs and must have a website with moderate to high traffic and an audience that needs payday loans.
Payday loan affiliates do not actually fund payday loans. Rather, they direct those looking for payday loans to a specific source of payday loans. These affiliates are paid by the lending franchise, but are not actually employees or affiliates of the franchise itself. For all intents and purposes, the payday loan affiliate and the lender are partners.
Essentially, a payday loan affiliate directs customers from their own website, which has nothing to do with payday loans, to the loan website. A payday loan affiliate website may use advertising or marketing techniques to induce customers to click on the lender’s link. The affiliate is paid per click or per request completed, depending on the agreement between the affiliate and the lender. In some cases, the affiliate is paid, not just for the click or app, but is also paid again for the loans that are actually made.
Using search engine optimization (SEO) techniques, the payroll loan affiliate tries to find ways to get your website ranked among searches, which helps route more customers to your site. This, in turn, leads to more clicks on the lender’s website. Internet marketing or advertising skills can also be advantageous in directing more customers to the lender’s site.
Lenders pay a third party company to track incoming customers, which means the affiliate doesn’t have to monitor traffic. The lender views the partnership as a cost of doing business because they make more money from the interest charged to customers than they pay to the subsidiary and the follow-on company. The lender then counts on the customer to apply for additional loans and generate other word of mouth traffic.
Payday loan affiliate has very low startup costs. The potential affiliate must have a domain and a website with moderate to high traffic. The higher the traffic to the website, the higher the chances of rerouting to the lender. The affiliate must also have an audience that will tend to need or want payday loans. The affiliate then contacts a payday loan franchise to establish the partnership.
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