A project blog is an online diary that documents the progress of a specific undertaking. It can be used for internal communication within a company or as a public outreach tool. Personal project blogs can also be created to document personal challenges.
A project blog is a blog – an Internet diary of sorts – that records the progress, status, and details of a certain defined undertaking. These blogs can come in many forms. Some are designed as a way for corporate team members to catch up on progress made on a particular work project. More common is a public project blog, which acts as an external interface tool between producers, clients and the interested public. A project blog can also be an individual account of a personal project or challenge.
In the most basic sense, blogs are little more than user-owned, up-to-date websites. Rather than simply providing static information, however, the essence of a blog is to provide constant updates and insights. Most blogs feature regular multi-page posts and often contain archives of past articles. A project blog is a blog dedicated solely to documenting the steps and details of a particular project or company.
Companies frequently use project blogs as a way to promote communication and information sharing, both within the corporate structure and with the consumer public. When a project is in the research and development phase, it is essential to take accurate notes and reflect regularly. Most often, data of this type is recorded in notebooks or entered into corporate databases. A project blog can store this data just as easily, especially if team members are in different locations.
One of the advantages of the blog format is that it is universally accessible. A multinational company with offices in many different places may require researchers to use the project blog, both as a way to communicate their steps with each other and to make their actions transparent to managers and supervisory executives. In this way, the blog can serve as a knowledge management tool. This type of project blog is usually private: that is, it is located exclusively on a corporate intranet and cannot be accessed by third parties.
Other corporate project blogs are designed to be public. A company that wants to drum up support for a promising product or that wants to keep customers informed of its progress on a particular issue can set up a project blog as a kind of outreach. Public project blogs are often designed as part of a company’s larger marketing scheme. They frequently allow users and visitors to submit feedback, sign up for update notifications, and interact with project management leaders.
Another type of project blog is a personal account for an individual company. A person who decides to build a house, for example, or train a dog, might create a blog documenting their steps and progress. These types of blogs are usually designed as a quick way to update many people at once. Friends and family can log in to the project’s blog to see how things are going, which saves the creator having to write personal updates for lots of people. Blogs can also serve as a record of what has been done and can offer guidance to others who want to undertake similar projects.
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