Promotional videos are concise marketing tools that introduce products, causes, or organizations. They can be distributed for free, used at conferences or exhibitions, and shared on online networking sites. Well-produced videos can generate interest and returns for businesses or organizations with small marketing budgets.
Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization. Generally, a promotional video is structured to be precise, direct and only last for no more than ten or fifteen minutes. This usually allows a well-produced video to hold viewers’ attention long enough to make key points necessary to generate further interest.
As a marketing tool, promotional videos are often provided free to potential customers. While in the past a marketing video was often supplied as a VHS tape, videos promoting various goods and services are usually supplied in the form of a DVD. In aggressive marketing campaigns, salespeople follow up with the promotion recipient shortly after enough time has passed for the video to arrive and the prospect to view the presentation.
A promotional video can also be used in a conference or exhibition to great effect. By setting up a large screen in an exhibition booth, you can use a computer with the ability to play a DVD and software to keep the device running on a continuous loop. This creates a point of visual interest for people attending the conference or exhibition and could possibly prompt them to visit the booth and learn more about the products on offer.
Non-profit organizations sometimes use a promotional video. Since it is now possible to produce these videos for very little money, it is possible to distribute them among potential customers who could become a source of substantial financial support. As in a corporate setting, the nonprofit can also feature the promotional video on an ongoing loop at some type of public gathering and hopefully connect with people who would be interested in supporting the organization’s work.
A promotional video can also be used to great effect with online networking sites today. Uploading the video to a particular website and then providing a link to the video to interested parties makes the process of sharing the tool with a wider audience. It’s not uncommon for some websites to provide an easy way for viewers to share the link with other people they think would be interested in seeing the video as well. This additional benefit helps to increase the visibility of the video and thus further advance the message contained in the presentation.
Few promotional products can generate the impact of a well-produced promotional video. For relatively little cost, it is possible to create a tool that can be used in a number of different environments and generate the desired interest. With today’s technology, businesses or organizations with small marketing budgets can often produce videos in-house and enjoy spectacular returns on their efforts.
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