A publicity coordinator’s job varies depending on the company, but they generally coordinate marketing projects, supervise junior staff, communicate with clients, and compile market research. They may also sell advertising space.
The job description and duties of a publicity coordinator vary widely depending on the company and size. Traffickers at smaller companies may have increased responsibilities acting in a number of different supervisory capacities, such as “wearing many hats”. For example, a person employed in this role at an agency or smaller company might be the art director and coordinator. Mostly, though, traffickers support marketing efforts and pull projects together, keeping everything on schedule and paying attention to detail.
In essence, traffickers are project managers in many ways. They coordinate different project activities from various departments so that a marketing project is completed on time with all its components intact. As a project manager, a publicity coordinator is generally expected to follow up with clients and prepare reports on the strengths and weaknesses of final products or products to be used as input for future projects.
Publicity coordinators can gather the details of what is needed for a trade show flyer or other marketing materials from the sales department and bring them to a copywriter and art director. They can oversee printing and production, as well as approve final copy. A publicist is usually a supervisor who reports to a senior account executive or creative director, or sometimes both.
The coordinator can supervise marketing assistants to complete promotions tasks. Creating and distributing memos to different departments or branches is often a regular responsibility of publicity workers. Working daily at a computer to edit marketing materials or verify the use of images for legal reasons can be another duty of the trafficker. When communicating with customers, traffickers generally respond to your inquiries via email and telephone. Coordinators can also communicate with clients face-to-face, especially during group meetings held at the advertising agency.
Compiling market research information as well as graphs or charts for promotional campaigns is a common task for many publicity coordinators. In this capacity, a publicity coordinator can work with a company’s sales department to complete hard copy or online marketing projects. He or she may oversee the necessary work being done by the junior staff, which includes fact-finding and data entry.
Selling advertising space is a task that some coordinators can do. This can be in print, on the web, or in broadcast format. Depending on the company, the ad space could be for a trade publication in the customer’s industry.
Protect your devices with Threat Protection by NordVPN
