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Reciprocal linking is an agreement between two website owners to link to each other’s pages, which can benefit both in increasing page ranking. It’s not the only way to improve ranking, and good content and website features are also important. Finding a reciprocal partner can be done through related websites, personal approaches, or clearing sites.
Reciprocity is a nice concept, which can be generally defined as mutual action, interest or exchange. The idea of a reciprocal link is based on this concept of mutual interest or an act that can benefit two separate people and their websites at the same time. Simply put, reciprocal linking is an agreement between two website owners to link to each other’s pages, at least once, which can be beneficial to both in increasing page ranking.
Some misunderstand what it means when they are told that links help determine ranking, and ranking means that the page appears first in search results. This translates into a higher probability that people will visit a website. It’s true that links are useful, even if they aren’t the only determining factor in ranking a page. Not all links have the same value. Links on a person’s website elsewhere do not improve rankings; instead people need others to connect with them.
Sometimes another website provides this, by linking to a person’s site without prompting. More often than not, people have to look to someone else to provide that external link to their site, and one way to accomplish this is through a reciprocal link. Two webmasters provide links to each other’s sites and both benefit.
There are many ways to find a reciprocal hookup partner. One way is to search for websites with related but not identical content. Some people insist that webmasters check the page rank first because a higher ranked site that provides a link can improve the personal page rank more significantly.
The suggestion for the personal approach is that people first link to the site they’ve targeted for a reciprocal link, and then send a note to the site owner suggesting a reciprocal link. The inquiry is made better by commenting specifically on the targeted site and suggesting the exact relationship between the two sites. If the owner never responds, the person looking for the link may remove the external link to the owner’s site after a few months.
There are other ways to get a reciprocal link or many of them. People can pay others to seek out and request these links, and they could get a lot that way. Alternatively, there are a few clearing sites that offer information about people looking for a reciprocal hookup or a lot of them, and these might be helpful too. While most people think specifically of Internet resources, they should consider their network of friends and family.
Reciprocal linking can be important, but it should be emphasized that it’s not the only way to improve page ranking. Good content, keyword usage, website layout, and other features are all part of search engine optimization (SEO). Also, the owners really want to develop their sites to the point where linking occurs without having to work for them. This means building a good site with a great reputation.
