A regional retail manager oversees a defined geographic area of stores, with responsibilities including introducing new products, reporting sales information, and meeting company objectives. Strong communication and business skills are required, and prior retail experience is helpful but not always required. Salary varies by company and experience.
A regional retail manager is a representative of a retail company who oversees a defined geographic area of stores. Depending on the retailer, the size of the managed region can vary. The number of stores managed in a given area may also depend on the employer. A regional manager will generally have more responsibilities than local store managers or district managers.
Retail can be defined as the sale of products or services to the consumer. In this sector, the regional manager can be hired for the position or promoted from within the company. Many retailers require manager candidates to have a bachelor’s degree to qualify for this position. A regional manager job is one that typically entails being responsible for various ongoing tasks, including introducing new products, reporting sales information, and meeting company objectives.
The regional retail manager will generally need very strong personal and written communication skills. Presenting information to supervisors and employees on topics such as sales, profits, and training can also require a manager to have word processing and spreadsheet skills. Experience with business math, retail forecasting, and budgeting are also valuable skills for a regional manager.
Obtaining a regional manager position usually does not require previous work experience with a specific type of merchandise, because the industry tends to follow the same seasons, sales patterns, and sales targets. A regional manager resume should, however, include past work in a retail environment, and a background similar to the position the manager is applying for is helpful. For example, if the candidate is applying for a regional retail manager position at a clothing company, prior clothing experience can be a benefit, but is generally not required to land the job.
In some cases, the regional retail manager may be promoted from within a given company. The starting position can be an entry-level position, with various promotions over years of service. Most of the time, the regional retail manager promoted from within will have years of employment with a company.
The regional manager’s salary will often depend on the amount of work experience he has, as well as the size of the coverage area to be overseen. Typically, a large store or company will require a regional retail manager to handle more responsibilities and therefore offer more compensation. As with any job, manager salaries vary by position and company.
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