A screencast is a recording of computer screen output with audio or text narration. They are used to showcase software features, provide instructions, and for internet marketing. Software capabilities vary, and screencasts can be used in classrooms and seminars.
A screencast, also known as a video screen capture, is a recording of computer screen output. It usually includes audio to narrate the happenings of the recording, although text is also common. Basically, screencasts are footage of what’s happening on a computer. Screencasts are often used to record how a particular program works, highlighting its best features and capabilities to convince consumers to buy it. They can also be used to document exactly how to accomplish something, such as solving a computer problem or using a complicated aspect of a graphics editing program.
To create a screencast, the user must have the appropriate software, which can be downloaded. Software capabilities differ; for example, some are not designed to record audio. In addition to the ability to support audio, popular features include the ability for the user to draw on an image, automatically upload it to free hosting, and save it in various file formats. Each program has specific advantages and disadvantages, but there are usually dozens of programs to choose from. The price of software varies widely, although some programs are completely free.
Once the software begins recording, the user begins the demonstration. In many cases, the user begins by introducing themselves or the company and telling the audience what the video will be about. For example, in a screencast of instructions on editing a photo, the user might indicate her name, what program she plans to use to edit the photo, and where to download that program. Afterwards, she may proceed to edit the photo while she explains the process in detail to the audience.
One use that has gained popularity involves Internet marketing. People who market exclusively or primarily on the Internet can, and often do, reach new audiences by showcasing their products in a video. Some people would rather watch a video about a product than read about it, so screencasts are generally popular with this audience. However, a screencast is usually no substitute for your sales letter and screenshots.
It’s also not unusual to see a screencast in a classroom or seminar. A teacher can record the correct way to solve a problem and then play it back during the lesson on an interactive whiteboard. Sometimes it is the students who demonstrate the correct way to solve a problem and the screencast is played for another class later. This technique works similarly for seminars; the organizer can record the first demonstration and sell this digital recording to people who were unable to attend.
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