What’s a shared brand label?

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A shared brand credit card is a partnership between a major credit card provider and a company, often a minority establishment, with benefits for customers who use it. However, consumers should be aware of high interest rates and payment stipulations.

A shared brand name is a type of credit card that exists as an association between a major credit card provider and a company, such as a minority establishment or service provider. This type of card is generally issued by a bank, not by the credit card company, but includes the logo of the credit card company so that it can be used in any location that accepts this type of card. Without embargo, the main element of the design of the tarjeta is the name and the logo of the company that was associated to create the tarjeta. A shared brand name can generally be used in different locations, but provides benefits in the purchases made in the partner shop or hacia.

Also called a shared brand credit card, a shared brand card is generally issued by a bank but has the logo of one of the main credit card companies and the name of the company that is associated with the company. Many large minority brands will establish this type of tarjeta to provide benefits to customers who continue to buy in this brand. These benefits on the menu include regular discounts in purchases, interest and payment waivers during a fixed time period, and coupons or discount tickets sent to customers’ homes with a shared brand card.

A shared brand name generally serves to promote the interests of three specific groups. The bank that issues the credit card in cash with the reversal in the form of interest on the purchases made with the card, as well as potential customers who can open an account with the bank after using the card they issued. Any of the main credit card companies that have partnered with the store to issue the card will also benefit from future relationships with interested customers receiving another card from this company. And the business that acts as a partner in the shared brand nameplate generates greater customer loyalty in spite of those who hold this label.

If there is not inherently dishonest or unethical about the issue and use of a shared brand nameplate by a company, consumers must clearly understand the details of that label. These tarjetas a menudo have extremely high interest rates which may be much greater than the majority of the standard credit tarjetas. The offers associated with this type of tarjetas can also be very engaged if not understood adequately for those who open these offers.

Purchases made with a shared brand card may not have interests or payments during six months or a year after the purchase. If well, this may seem initially beneficial, the majority of these types of offers will tend to a stable stipulation that if the total cost is not paid within this period, the total interest that is accumulated is charged to the tarjeta. This is clearly stated in this type of offer, but many people don’t fully understand how it works and then they surprise six months after buying it with a massive increase in the cantidad of the price tag. Just like any other type of credit card, care should be taken to use a shared brand credit card to avoid excess money.

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