A retailer’s duties vary depending on the size and type of store. They may include personnel management, accounting, merchandise production, site maintenance, and promotion. In a franchise or corporate store, some functions may be handled off-site.
A retailer oversees many facets of running a point of sale. The exact nature of your duties depends on the size and type of store you work for. In the case of an independent business such as a bakery or bookstore, it often performs a full spectrum of administrative tasks, including personnel management, accounting, merchandise production and development, site maintenance and promotion. When the store is part of a franchise or larger corporate enterprise, it may only be responsible for some of these functions.
Personnel management, usually a core function of the shopkeeper’s work, encompasses a series of functions. She can hire and train new employees. In many cases, she will also oversee her team’s work, creating schedules, delegating tasks and ensuring each employee is performing efficiently. In addition, she can manage workplace conflicts, administer disciplinary measures, and even fire employees when necessary.
Accounting or servicing a company’s accounts is another common and multifaceted element of a shopkeeper’s job. This may include payroll, reviewing and recording earnings and daily operating costs, and budget projections. In addition, she must ensure that her business complies with all applicable tax regulations.
The shopkeeper must also oversee the merchandise needs of his business. If the company produces its own merchandise – as in a bakery, for example – it must constantly monitor the quality of the product and ensure that the production space is stocked with adequate supplies or ingredients. If she sells other people’s products—such as in a bookstore—she must develop relationships with suppliers, keep track of inventory, and order new merchandise as needed. In addition, she may be responsible for setting prices and developing new products or introducing new lines of merchandise into her store.
Often, the shopkeeper is also responsible for physically maintaining his shop. To maximize her business, she must ensure that her store and interior are clean and that merchandise is well stocked and attractively arranged. If your business produces edible goods, it must ensure that the building and employees meet all health code requirements.
Finally, the shopkeeper often caters to his company’s promotional needs. It can implement sales, special offers or customer loyalty schemes. In addition, she can create and place ads in local media to raise awareness of her company’s presence or hire a professional advertiser to perform this function on her behalf.
In many cases, a retailer’s store is part of a larger corporate enterprise, such as a clothing chain or cafe. With a corporate-owned store, business needs such as payroll and marketing are often handled off-site. Therefore, a shopkeeper in this type of store can only perform limited tasks, such as managing personnel and organizing merchandise.
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