What’s a site report?

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A site report is a detailed analysis of the statistics and technical functioning of a website. The goal of a site report is to improve the performance of a website both on its own and within the Internet. Business owners who own websites can make the most of investing in a site report. A site report can help businesses gain an edge over the competition by providing insight into trends in low traffic, poor conversion rates, and shopping cart abandonment.

Site reports can analyze any number of website elements. These elements can range from the simple, like reporting broken links and spelling errors, to the more complex, like validating a website’s source code and evaluating its overall design. Regardless of what a report returns, improving usability and navigation is a website owner’s top priority.

Marketing campaigns can be refined as website owners will at least find out where on the internet visitors are directed from, which ads are clicked on, and where visitors physically reside. Other demographic information may be made available and will inform website owners if they are reaching their target market. If website owners find that they have successfully reached their target market, they can continue to analyze things like link popularity, text effectiveness, and web element rankings. They can also choose to increase visibility with better search engine rankings through the use of appropriate meta tags and keywords.

A site report can also return information about the technical performance of the website for visitors. For example, a report may indicate that a website contains too many complex elements affecting its load time. Load time can be important to a website owner who needs information displayed quickly, owns a technology-focused website, or simply knows that internet users’ attention spans are short. In a typical case, a report may indicate that the images on the website need to be optimized in order to reduce loading times as much as possible.

Despite the variables in the site reports, all reports are intended to help website owners optimize the website’s functionality, usability and performance. However, optimization can only happen if changes are made to the site web. Appropriate changes can result in more visitors, higher traffic, and higher revenue if websites are supported through advertisements or if products are sold on them.

Reports may be freely available on the Internet. However, to truly get the best results and interpretive analysis available, website owners may choose to hire a professional website optimizer. The relationship between a website owner and the contractor can only last for the duration of a analysis or may last as long as the website remains active. Website owners using the same contractor can benefit from the professional’s working knowledge of the website’s functional history.

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