Sports administrators manage athletic programs at schools, gyms, and professional teams. They handle marketing, operations, employee management, and recruiting. A passion for sports is essential, and higher education degrees may not be required.
Several job opportunities are available within the broad sports administrator category. An athletic administrator may be responsible for managing an athletic program at a school, college, or university, or he may be responsible for running programs at a gym or fitness center. Other sports administrator positions may deal directly with professional teams; Job responsibilities may include managing clubs, representing players as an agent, negotiating and administering contracts, managing equipment and facilities, coordinating events and various other responsibilities related to sports and athletic operations. A candidate for these positions may or may not need a higher education degree, but a knowledge of and passion for athletics is essential.
A sports administrator may be responsible for the marketing aspects of a professional team. This may include developing promotions, press releases, websites and advertising campaigns designed to attract fans to team games. A marketing sports administrator will likely conduct market research for a specific area and develop specific marketing strategies for that audience. He or she may have input on designs and logo placement, community or national or international promotions, television commercials, radio spots, Internet advertising, and so on.
Other types of sports administrator tasks will have more to do with the day-to-day operations of the team, organization or company. The administrator may be responsible for day-to-day operations and managing other employees. He or she may also be responsible for maintaining the sports fields, courts, equipment, and so on. Professional sports teams will need administrators who will also be responsible for vendors such as food and decor items; some administrators will be responsible for selling tickets and managing fans while at the park, including security, ushers, and other staff who will interact directly with fans.
Administrators working at colleges and universities may be responsible for recruiting prospective players and coaches. They can also have a hand in administering scholarships, salary negotiations for coaches and other professionals, and developing and enforcing a code of conduct for players and coaches. College and university administrators may also have to interact with other college administrators to deal with issues of budget, staffing, revenue, and so on. At the high school level, an athletic administrator may be responsible for attracting college recruiters to games, enforcing codes of conduct, and even coaching assignments where appropriate.
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