A squeeze page is a landing page that collects email addresses for marketing campaigns. It has no distractions and may offer free content to entice visitors to sign up. The goal is to sell products through newsletters, which may be unsubscribed from but could result in the email address being sold.
A squeeze page is a landing page designed to collect email addresses for a marketing campaign. There are typically no exit hyperlinks, advertisements, or other additions to the page that can potentially distract a visitor from the website’s sole purpose. In addition to providing a short sales pitch on why the visitor should enter their email address, a squeeze page could offer free content to further entice visitors to sign up. Once an email address has been entered, the visitor will usually immediately receive a confirmation along with the promised free content. If the visitor chooses not to register, there is rarely anything else to do on a squeeze page other than leave.
Distractions are minimized on squeeze pages to increase the webmaster’s chances of getting signups. Apart from excluding advertisements and hyperlinks, there are usually no comment boxes, contact addresses or links to other pages of the same website. Squeeze pages typically consist of only one page that is visible unless the visitor signs up, in which case a thank you page might appear.
Often, a squeeze page promises information that isn’t widely available for free on the Internet. To obtain this information, the visitor must first sign up for a newsletter. To get visitors to sign up, the webmaster could set up a voice or video sales pitch to play once the website loads to grab the visitor’s attention immediately. Typically, the goal is not to sell anything, but to get the visitor to get free information in exchange for an email address.
The information obtained from signing up for a squeeze page is hardly free because the visitor has signed up for a newsletter. This newsletter will arrive in the visitor’s mailbox at set times and will gradually attempt to build visitor trust. After a certain number of emails, the newsletter will start pushing products. Often, these products are portrayed as life-changing that has honestly worked for the newsletter writer or a close friend. Sometimes, the products are mentioned casually, as if the newsletter author has recently discovered the product, tried it, and thinks his or her readers might benefit from it too.
In general, the ultimate goal of a squeeze page with a newsletter is to sell something to the visitor. The information provided in exchange for an email address might indeed be valuable and hard to obtain, but the newsletter writer generally expects to be paid off in the long run through the sale of products they have not yet mentioned. In many cases, a person can simply unsubscribe from a newsletter by clicking a link at the bottom of the email. However, some mailing lists are not honest about removing people and may even sell the email address to other companies.
Protect your devices with Threat Protection by NordVPN
