A senior account executive is an experienced sales or marketing position within a company, responsible for meeting sales targets, developing customer relationships, and maintaining excellent customer relations. They require 5-7 years of industry experience, communication and negotiation skills, and a bachelor’s degree.
Senior account executive typically refers to a senior sales or marketing position within a company. The senior account executive has more experience than the account executives on the list. Although this executive is not a boss or general manager, he or she is often sought out for advice and role modeling by the other executives. There are several basic tasks and experience requirements for a senior account executive.
A senior account executive is expected to meet sales targets assigned by the general manager based on past performance. They are also responsible for developing customer relationships and finding new customers. This can be achieved through cold calling, the process of contacting a potential customer for the first time without prior solicitation. This is often the most daunting task of a sales position as rejection is high.
Also responsible for advising with clients, senior account executives ensure they have defined geographic region or segmented markets correctly. The executive develops innovative proposals and delivers strategic sales presentations to sell an idea to clients. They offer information about new products or promotional opportunities. In the radio industry, he or she may even write the clients’ radio commercial scripts for them.
The executive’s primary role is to maintain excellent customer relations, constantly looking to add more customers. He or she often takes his or her clients out to lunch or to sporting events to get to know each other better. It is important to find a balance between friendship and business, because monetary transactions can make friendly relationships difficult and cause tension. One of the main functions of the executive is to make the client feel comfortable and cared for. The strongest and most loyal customers will stay with an executive for the long term if the relationship is strong and business goals are met.
Experience requirements for a senior account executive are typically five to seven years in their respective industries, strong written and oral communication skills, and negotiation skills. Extensive industry contacts, a willingness to travel, and a bachelor’s degree in communications, marketing, or science also top the list. In the field of marketing, senior account executives are expected to have experience in both qualitative and quantitative research methods. In a sales role, a background in communications, communication arts, or business is the most common level.
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