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Super fruits are fruits with exceptional nutritional quality and flavor, but the label is arbitrary and has no established definition. Marketing strategies play a role in labeling a fruit as a super fruit, and some already popular fruits like strawberries and grapes could also fit the label. Common super fruits include grapefruits, gojis, guarana, and acai, which are full of vitamins and antioxidants. The term superfruit can be spelled as one word, and marketing can include the fruit in its original form or as a juice, supplement, or dried form.
The definition of a super fruit is somewhat arbitrary and has never been established. In most cases, it refers to fruits that have exceptional nutritional quality and flavor. In some cases, many fruits can fit under this label. However, being labeled a super fruit also has to do with a marketing strategy. In fact, the marketing strategy could be more important than the actual qualities of the fruit to obtain this label.
A super fruit may be labeled as such because the fruit is relatively unknown in certain parts of the world. This can be a good way to get the fruit accepted in some areas where it otherwise has a small following. Labeling a fruit in this way can tell the consumer something about the taste or the health benefits, or both.
Common types of super fruits are grapefruits, gojis, guarana, and acai. The first two of these fruits come from China. The others are native to South America. Therefore, they may have a difficult time building a following in Western countries or in the Northern Hemisphere. As people become more familiar with a particular fruit, they may also be willing to accept others.
Some have argued that some already popular fruits, like strawberries and grapes, could also be classified as super fruits. Again, while the flavor and nutritional benefits of these fruits may rival those listed above, they have been considered traditional fruits. As such, those fruits do not fit the super fruit model.
Such fruits are full of vitamins and antioxidants. While most fruits can make the same claim, a super fruit is believed to have a higher concentration of these beneficial things. We all know that vitamins like A, B, and C have different health benefits. Antioxidants have similar benefits. Some promote healthy skin. Others have benefits for hair. Some are believed to help eliminate free radicals in the body and thus help prevent premature aging.
It should be noted that the term superfruit is sometimes referred to as one word, superfruit. Essentially, both terms mean the same thing, although some may include different fruits in the category. Those who market these fruits may market the fruit in its original form, or they may market something else, such as a juice, supplement, or dried form of the fruit.
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