Supermodels are highly paid, famous models who work for top labels in the fashion industry. They are mostly women but some men also achieve this status. The term was coined in the 1940s but became popular in the 1980s. Supermodels are perceived as high maintenance and aggressive. In the 1990s, the era of supermodels declined due to high pay and designers’ fear of distracting viewers from their designs. Supermodels have been criticized for promoting unrealistic beauty standards and elitism in the fashion industry.
A supermodel is a top model who has achieved celebrity status. As a general rule, only women become supermodels, although there are some very powerful male models in the fashion industry. Supermodels are generally famous enough to be considered household names, and most people at least know that someone like Heidi Klum is a supermodel, even if they can’t tell you which labels she works for.
The term “supermodel” appears to have been coined in the 1940s, but it really took off in the 1980s when the fashion industry boomed and several women took advantage of this blossoming to become big names. Twiggy, Christie Brinkley, Kate Moss, Claudia Schiffer, Naomi Campbell, Gisele Bündchen and Elle Macpherson are commonly considered supermodels, along with many other famous models.
As a general rule, a woman is considered a supermodel when she has a high salary with a large number of benefits and when she has a widespread reputation in the fashion industry. Supermodels tend to only work for the top labels in the industry and often receive hefty endorsement deals, thanks to their fame. Supermodels are also famous enough to be featured on magazine covers, and some may branch out into film; many also have their own lines of branded fashion products.
In addition to being famous, supermodels are also notoriously perceived to be extremely high maintenance. Many are well aware of their status and earning power and are not afraid to push for high-paying contracts and hours that suit their needs. You also need to be pushy and strong to get ahead in the fashion industry, and these traits can make a supermodel look like an extremely aggressive woman.
In the 1990s, the supermodel era seemed to be in decline. Many designers turned to unfamiliar models to promote their clothes, out of fear that the supermodels would distract viewers from their designs; the typically high pay required to maintain a supermodel may also have become a problem for some designers. Even supermodels began to compete with actresses and singers for stardom.
A number of criticisms have been made of supermodels and modeling culture. Many people feel that supermodels represent a highly unrealistic standard of beauty and that more natural looking models would be better role models, especially for young women. Haute couture and the fashion industry are also regularly criticized for their notorious high prices and elitism, with some people suggesting that haute couture is out of place in an egalitarian society.
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