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A talent manager advises and directs an artist towards a suitable career, taking into account their long-term goals. They develop and promote the artist, introduce them to influential people, and organize events. Talent managers differentiate from agents, who can finalize booking agreements.
A talent manager oversees an artist’s career, such as a painter, actor, writer or musician. He or she takes into account the artist’s long-term goals and directs him or her towards a suitable career. The exact duties of a talent manager depend on the industry and the artist, but advising, advising, developing and promoting are common tasks.
When acquiring new artist clients, talent managers advise them on what they think their key career steps should be to get their desired result. For example, two people who want to become well-known actors may still have very different goals. One aspiring actor might want to win an Oscar, while another might have a primary goal of constant project offers. When deciding on the talent manager’s career path and industry connections, a plan focused on achievable goals can be agreed upon between the manager and artist.
It’s important to differentiate between a talent manager and an artist’s agent, although sometimes the job roles can overlap. Depending on the country or region, only agents can finalize booking agreements in places such as galleries, theaters or production studios. Talent managers are generally involved in making work arrangements for their clients to the extent permitted. They often advise artists not to sign certain contracts, encouraging them to consider others. Because talent managers are well connected in their industry, they typically know the agents and the work they do to better guide their clients in choosing the best.
Talent managers develop artists by mentoring them on projects that are likely to help them achieve their career goals. A talent or artist manager will introduce your client to influential people in the industry and organize presentations or performances. A talent manager then provides feedback on artwork or performances; he or she is usually present at the client’s shows, concerts and other events.
Promoting the artist, his work and events is an ongoing administrative task. The talent manager works to gain recognition for the artist by getting their name out to the public and people in the industry. Organizing professional artist photographs is often one of the first promotional tasks talent managers undertake. They also prepare press releases, work to build a fan base for the artist, and organize public events such as CD signings or art shows.
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