Telemarketing dialers allow for simultaneous dialing of a large number of phone numbers, with the ability to transfer answered calls to a live operator or deliver a pre-recorded message. Reports can be generated to update call lists, but the weakness is the inability to distinguish between a recorded voicemail message and a human answering. They are commonly used for telemarketing campaigns by businesses, non-profit organizations, and political campaigns.
Telemarketing dialers are devices that allow you to dial a large number of phone numbers simultaneously. Using a telemarketing dialer allows a single telemarketer or operator to manage a large number of contacts simultaneously. In some cases, the telemarketing dialer is set up to transfer answered calls at the termination point to a live operator, while others are set up to deliver a pre-recorded message once a connection is established.
In general, a telemarketing dialer works by integrating into a call center’s phone system. By seizing available trunks or outgoing lines associated with the call center system, the dialer automatically dials a predetermined list of telephone numbers. Any number that is busy or does not connect for some reason remains in the dial queue for one or more redial attempts. Most telemarketing dialer examples allow the end user to program the dialing design to specify the number of retries before abandoning dialing activity on a given phone number.
As with fax broadcasting systems, a telemarketing dialer is capable of generating activity reports. The reports reflect the total amount of phone numbers dialed over a given period of time, the number of completed connections established along with the duration of those connections, and the number of calls abandoned due to receiving busy signals or other complications. These reports can help telemarketing companies update existing call lists and eliminate numbers that seem to no longer work or where there is almost no chance of making a connection.
One of the weaknesses of the telemarketing dialer is that most software packages of this type cannot distinguish between a recorded voicemail message and the voice of a human answering the line. This means that in many cases the connection is only established with an answering machine, something the telemarketer will not realize until the dialer transfers the connected call and the telemarketer attempts to engage the call recipient in an active conversation.
The use of these types of dialing software and hardware combinations is common for many different types of telemarketing campaigns. Businesses can use a telemarketing dialer to send fixed audio messages about upcoming sales or new service offerings to existing customers. Charities and other non-profit organizations can use a telemarketing dialer to maximize the efficiency of making large numbers of calls in an effort to solicit donations. Political campaigns can use a telemarketing dialer to reach out to voters and inform them with one or more positions held by the candidate. Since the software is generally seen as generating enough business to justify the cost of the dialer, the use of this type of telemarketing equipment is becoming increasingly popular.
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