Telemarketing dialers allow operators to manage a large number of contacts at once by dialing a predetermined list of phone numbers. Reports can be generated to update call lists, but the dialer cannot differentiate between voicemail and human answers. Businesses, charities, and political campaigns use this technology to maximize efficiency.
Telemarketing dialers are devices that allow you to simultaneously dial a very large number of telephone numbers. Using a telemarketing dialer allows a single operator or telemarketer to manage a large number of contacts at the same time. In some cases, the telemarketing dialer is configured to transfer calls answered at the end point to an active operator, while others are configured to deliver a pre-recorded message once the connection is established.
In general, a telemarketing dialer works by being integrated into the telephone system of a call center. When using available outgoing trunks or lines associated with the call center system, the dialer automatically dials a predetermined list of telephone numbers. Any numbers that are busy or not connected for some reason remain in the dial queue for one or more retry attempts. Most telemarketing dialer examples allow the end user to program the dialing project to specify the number of attempts before abandoning dialing activity on a given phone number.
As with fax transmission systems, a telemarketing dialer is capable of generating activity reports. Reports reflect the total number of phone numbers dialed in a given period, the number of completed connections established along with the duration of those connections, and the number of calls abandoned due to receiving busy signals or other complications. These reports can help telemarketers update existing call lists and weed out numbers that appear to no longer be working or where there is little or no chance of establishing a connection.
One of the weaknesses of the telemarketing dialer is that most software packages of this type cannot differentiate between a recorded voicemail message and the voice of a human being answering the line. This means that in many cases the connection is made with an answering machine only, something the telemarketer will not accomplish until the dialer transfers the connected call and the telemarketer attempts to engage the callee in an active conversation.
The use of these types of dialing software and hardware combinations is common to many different types of telemarketing campaigns. Businesses can use a telemarketing dialer to deliver canned audio messages about upcoming sales or new service offerings to existing customers. Charities and other non-profit organizations can use a telemarketing dialer to maximize the efficiency of placing large numbers of calls in an attempt to solicit donations. Political campaigns can use a telemarketing dialer to reach voters and familiarize them with one or more positions held by the candidate. As the software is generally seen as generating enough activity to justify the cost of the dialer, the use of this type of telemarketing equipment is becoming increasingly popular.
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