Tupperware parties are marketing events held in homes where a consultant demonstrates products and guests can order them. Hosts receive discounts and incentives for hosting. The tradition is associated with women and can be exhausting, but some make careers out of it.
A Tupperware party is a marketing event hosted in someone’s home. The host receives certain incentives for hosting the event, and their guests have the opportunity to see Tupperware products demonstrated and to order specific products. This sales method, a form of multilevel marketing, was developed in the 1950s by the Tupperware company and is used to sell a wide variety of products by numerous companies. Online versions are also available, for hosts who prefer a more modern approach.
At a Tupperware party, the host provides refreshments and entertainment and secures the services of a consultant who works for the Tupperware company. The consultant offers a variety of products to demonstrate, along with order forms, and answers questions, shows guests how various products can be used, and markets the product line to encourage people to buy. The goal is to have a stack of orders from guests by the end of the party.
In exchange for hosting a Tupperware party, the host usually receives a discount on products and also has the opportunity to access company giveaways. Gifts are typically awarded based on total sales, to give the host an incentive to sell as much as possible so she can earn the high-end rewards. While hosting a Tupperware party may seem like a good way to make some quick cash, it can be exhausting, and the pool of guests is only as large as the host’s friends.
The Tupperware holiday tradition is primarily associated with women, and historically some women have used these holidays as an excuse to get together with friends and have fun. Some hosts have made careers throwing parties for Tupperware and other products, investing a lot of time and energy into expanding the marketing pool, and encouraging friends to shop.
A typical Tupperware party revolves around a particular line of products, such as storage containers or cooking utensils. Some hosts organize their parties around themes, like a tropical Tupperware party with tropical decorations, Polynesian-style snacks, and tropical drinks like fruit punch. At a minimum, the host provides small food snacks and beverages, and can also put together bags for guests, along with other incentives to encourage them to come and spend money on the products being demonstrated.
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