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Vertical applications are software designed for specific industries, such as insurance, medicine, and hospitality. They provide specialized functions and business logic. Horizontal applications support multiple business units and can be used across industries. A vertical market is a niche business unit within a specific industry. Video teleconferencing is an example of a vertical market software application.
Computer software applications are designed to support a specialized group or a general group. A vertical application is a software application designed for a specific industry or organization. This software contains business logic and functions specific to a particular industry.
The modern world uses computer applications for most of the business activities. This includes word processing, communications and company-specific activities. Vertical application is the single application for a specific business sector. These applications help an organization with sales, marketing, inventory and general organization.
Car insurance is an insurance policy which, among other things, protects drivers against personal liability in the event of an accident. Typically this insurance policy requires specific background research and validation of an individual’s driving record. Most large insurance agencies use an insurance application to determine each person’s policy rates. This vertical application has enabled the insurance industry to provide near real-time quotes to prospective customers.
The medical industry is a complex sector with many specialized units. Computer automation has transformed the medical industry into a modern diagnostic and recording machine. Each patient has specific needs that require appropriate monitoring and management. The software application used in hospitals to register patients is an example of a vertical application.
The hospitality industry is a service based industry which includes restaurants, hotels and most of the vacation destinations. Within the hospitality industry there are several vertical applications. A hotel reservation system is a computer application that allows customers to book rooms for a specific date. These systems have evolved into Internet-based applications where customers can check room rates for multiple hotel organizations. Typically each hotel chain has a specific vertical application for that organization.
A horizontal application is a software application designed to support multiple business units. It is a generalized application that can provide automation for an entire industry. An automated email application is an example of a horizontal application. Any business unit can use automated email applications as a communication device regardless of that industry’s specific business flows.
A vertical market is a trade term that describes a single market within a specific industry. This market specializes as a niche business unit. Video teleconferencing is a vertical market software application that enables live video with audio. This evolution in the telecommunication sector has created a new model in most of the organizations which has allowed the outsourcing of resources.
