A visual designer is responsible for designing web pages and user interfaces, applying graphic design concepts such as color theory and space. They may work directly for a company or as a freelancer, and may collaborate with other professionals. They use design principles to create intuitive layouts and enhance user experience.
While the specific tasks required of a visual designer may vary between projects, in general he or she is primarily responsible for the design of a web page or user interface. This responsibility often manifests itself in tasks that involve applying various concepts in graphic design, such as color theory, scale, and use of space, to the creation of UIs and websites. This type of designer often works with programmers and other developers on a specific project to ensure that an overarching vision is utilized. This work is usually done at the beginning of a project, although visual design principles can also be applied to an existing product.
A visual designer typically works directly for a particular company or as a freelance worker or consultant hired by another company. This designer’s main task is usually the application of graphic design concepts in the layout of a website or the user interface of a product. Some products may utilize multiple professionals with different strengths to develop a user interface, such as an interactive designer and a visual designer. However, this is not always the case, and it is possible that visual design takes precedence and a single designer can complete an entire project alone.
Depending on the nature of a project, a visual designer may start from scratch when creating a website or user interface, or review work already done by someone else. In general, however, the designer applies graphic design principles to the page layout or user interface. A visual designer can, for example, use color theory to create a more intuitive user interface. This can be seen through the association of certain colors with different concepts or emotional response. As the color red is often used to indicate warnings or stop signs while driving in many countries, red is often used on program exit buttons or to indicate that a specific function may have negative consequences.
Similar concepts in graphic design can be used by a visual designer such as using positive and negative space on a page. The basic layout of Google’s homepage, for example, is a clear example of using negative space to highlight the few elements on the page. On the other hand, Bing’s homepage clearly demonstrates how that space can be filled with images that support the main function of the page itself. A visual designer creates this type of layout by understanding how people see images and the way in which different design elements can enhance the user experience.
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