What’s a web consultant?

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Web consultants provide various services, from designing and maintaining websites to marketing strategies. They specialize in SEO and consumer research, and can direct paid web advertising programs. Costs vary from one-time fees to ongoing maintenance or hourly rates.

A web consultant can provide a wide variety of services to businesses, from designing a web page to maintaining site-generated activity. While web consultants may work onsite with a company, they are typically hired for special projects for a limited time. Consultants are sometimes kept on a retainer and used as consultants throughout the company’s business cycle. Startups can hire a web consultant when they first open. The designer works with the owners to define the company’s goals and find out what they want the website to do for the business.

Many website consultants specialize in search engine optimization (SEO) and will build a site based on the number of visits it receives a certain amount of verbiage. They can monitor the Internet for these popular word searches or take advantage of other programs designed to notify users of high-volume Internet searches. SEO specialists will incorporate those popular search engine words and phrases into the copy they create to make sure the website receives maximum exposure. The creator of the original website can continue to monitor the site to track the number of visits it receives or install a program that can monitor the company’s activity.

Web consultants are often marketing specialists as well. They are knowledgeable about what draws customers to a site and what will keep them there to conduct business with a company. The web consultant may work in tandem with a corporate marketing team, partner with another full-service advertising consultancy firm, or design comprehensive campaigns for a company.

A marketing strategy often includes an in-depth study of a company’s competition. While every business wants to portray a unique identity with their products and services, it’s helpful to understand what strategies work for companies in the same industry. Conversely, a new website shouldn’t employ an unsuccessful strategy that has already been tried.

Consumer research plays a big part in the work a consultant brings to the table. By understanding the business or consumer market that the client is trying to reach, the consultant can better create a website that meets those needs.
Internet consulting firms may host a website on servers they control or use the Internet service provider the firm already employs. With the proper access codes, consultants can maintain a website by tracking email responses and processing orders, updating the site with current information, and reviewing site traffic.

A web consultant can also direct paid web advertising programs by selling the space and monitoring its effectiveness. The web consultant will generally be available for ongoing service such as updating SEO, correcting errors and changing contact information when appropriate.

Costs for web consulting services range from one-time fees for building websites to ongoing maintenance fees or hourly consulting rates.

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